This is a RED Alert – anyone who tells you that an articles marketing strategy needs to be complicated, hard to execute, or difficult to implement is lying to you.
Maybe they are selling some sort of articles marketing strategy “solution” or perhaps they tried driving qualified pre-sorted traffic to their web site using articles and it didn’t work.
And rather than admit that they could not execute a very simple strategy – they told you it was too hard. These people are like the folks selling “the earth is flat” story just because they did not understand how it was possible for the earth to be round.
I remember the first time I heard the expression, “we’re making good time, but we’re heading in the wrong direction” as if speed was an excuse for accuracy. Before the Internet, discovering exactly who was interested in what you were selling was, for those of us with limited budgets, very difficult – really hit or miss. Unless, that is, you were an analytical person who would invest the time to do the market research.
For most entrepreneurs and small business owners this was unlikely to happen because momentum is in their blood. Many of us feel comfortable only when we are in motion. If we’re going the wrong way we always think we can make the adjustments and get back on track more easily than if we are sitting there trying to figure out the right way to go. [Read more →]
Technorati Tags: articles marketing strategy, Small Business Marketing Strategies
Tags: articles marketing strategy·Small Business Marketing Strategies
Ahead of when attempting to show you, based upon my experience, the best way to develop an efficient articles marketing strategy – allow me to attempt to illustrate why it’s very important that you do so.
Articles from the newspaper, magazines, and professional journals have been the simplest way of showing our audience our insights have value.
For college professors the expression “publish or perish” meant literally that, if you could not get your work published by a reputable academic publication, it has been unlikely that you would be taken sufficiently seriously by your peers – placing a very real ceiling on your career growth.
In 1483 Martin Luther used his writing to start a revolution in faith that spread around the globe. Others before and since used the power of the written word in promoting themselves, their opinions, and their uniqueness inside their particular market place.
The majority of us regular folks develop our articles marketing strategy to assist us gain customers or clients. We want to rise above the barking of our competitors, provide meaning not hype, and we want to back up our assertions with facts – all things we are able to do more effectively through an article writing campaign than in almost every other way. [Read more →]
Technorati Tags: Article Marketing Research, articles marketing
Tags: Article Marketing Research·articles marketing
One of the most cost effective ways to promote your business, be it an Internet only organization or perhaps a traditional company on Main St., is online.
The web offers a variety of marketing strategies that don’t cost a lot to employ and are very quick to assess.
For most people the very best vehicle for online marketing is through article marketing, composing or having others produce content that adds value for your organization’s web site, by focusing on the folks you want to attract and do business with, giving each of them a reason to consider the next phase.
Before you sit down to produce that very first article, before you plan the types of articles you’ll be making, you have to research who the message is perfect for and precisely you want them to do once they read it.
Article marketing research is essential, but inevitably it is the thing that’s short changed, messed up, or missed out on altogether.
If yours is a brick and mortar business you understand, or ought to know, who your audience is. However if yours is an on the internet only endeavor this may be something you haven’t fully established yet. [Read more →]
Technorati Tags: Article Marketing, Article Marketing Research, articles marketing
Tags: Article Marketing·Article Marketing Research·articles marketing
